Business Administration - Management/Marketing

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Associate in Applied Science (AAS)
Business Administration - Management/Marketing - HEGIS Code 5004

The Business Administration – Management/Marketing Associate Degree program is designed to provide students with a foundation education needed for success in business. Students will learn practical knowledge and application of skills in essential disciplines such as Management, Marketing, Selling and Accounting. Credits earned may be transferred into the bachelor’s degree programs.

 

 

  • Identify the basic functions of business: economics, finance, management and marketing.
  • Recognize the business decision-making process.
  • Identify a comprehensive business plan.
  • Model oral and written communication skills to engage an audience with a coherent business presentation.
  • Demonstrate Critical Thinking in the Workplace and analysis skills to comprehend business problems in a real-world context.
  • Relate business problems in a real-world context using writing skills.


Course No.   Semester
Credits
BUS112 Principles of Marketing » 3

This course surveys the general nature of marketing concepts, process, organization and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing.

Number: BUS112
Credits: 3.00
Type: Business Administration

BUS122 Office Applications: Microsoft Word & PowerPoint » 3

In this course, students will examine the concepts and applications of Microsoft Word & PowerPoint. Students will use these technology tools to create business documents, marketing materials, and develop effective business presentations that will prepare them for today’s information based business environment.

Number: BUS122
Credits: 3.00
Type: Business Administration

BUS203 Principles of Management » 3

A thorough study of the most modern management methods. Analyzes the areas of organizing, planning, staffing, directing and controlling the organization. Examines the relationship of individuals in line and staff positions and the nature and interaction of the activities.

Number: BUS203
Credits: 3.00
Type: Business Administration

BUS230 Principles of Selling » 3

A practical approach to learning the basic phases of the sales process necessary to become a successful salesperson and employee: approach, demonstration, sales resistance, closing, selling through suggestion, product knowledge and analysis. The course relates the importance of communication to successful living and employment through development of poise, demeanor, style of dress, sales ethics, influencing people, behavior patterns, buying and motives.

Number: BUS230
Credits: 3.00
Type: Business Administration

BUS273 Merchandise Planning, Control & Buying » 3

The principles that govern the movement of merchandise, what sells and what doesn’t are covered in this course. Students will study successful and not so successful products as determined by consumer response, in conjunction with why they were so. Buying decisions, strategies, costs, product margins and profit/loss statements are examined. Evaluation of business opportunities and risk management in conjunction with industry best practices are studied across a variety of well-known stores.

Number: BUS273
Credits: 3.00
Type: Business Administration

BUS275 Event Planning and Promotion » 3

Methods and techniques utilized in planning, organizing, promoting and delivering major events are explored. Students will first examine various aspects of the Business Venture of their choice covering issues ranging from setting objectives and goals, to communication and ultimately management and delivery of the plan. They will complete a term project which will be designed to develop an event either for the college or an external function taking full responsibility for its overall development, communications, forecasting sales, setting up operations, selling tickets and delivering their event to the consumer. Customer service satisfaction and issues will be addressed.

Number: BUS275
Credits: 3.00
Type: Business Administration

BUS279 Customer Service & Relationship Management » 3

Providing excellent customer service is key when it comes to relationship management and customer retention. Students will learn basic greetings and conversation starters, as well as how to maintain a professional presence when dealing with customers. We will look at the correlation between customer service and the increase of sales and revenue. A variety of communication tools will be examined and evaluated to determine what methods may be appropriate in keeping in touch with your client base. The term project will require students to create a Customer Service training manual for a company/industry of their choice.

Number: BUS279
Credits:
3.00
Type: Business Administration

ACC107 Financial Accounting I » 3

Students taking Financial Accounting I will be involved in accounting theory and its applications. In addition, there will be an in-depth study of the nature of assets and liabilities such as cash, accounts receivable, accounts payable, short-term investments, inventories, plant and equipment, intangibles and the preparation of financial statements. During the semester, emphasis will be placed on journal entries, posting, preparation of month-end financial statements as well as closing and adjusting entries.

Number: ACC107
Credits:
3.00
Type: Accounting

ACC127 Spreadsheet Applications (Excel) » 3

This course introduces Excel spreadsheet concepts using software in the Windows environment. Topics to be covered include: creating the Excel worksheet, formulas, functions, enhancing spreadsheets with graphs and charts, analyzing spreadsheet data (what–if analysis) and working with large worksheets.

Number: ACC127
Credits:
3.00
Type: Accounting

DMD220 Social Media for Marketing & Advertising » 3

This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.

Prerequisites: Approval from Department Chairperson for non-IDMM majors.
(Formerly DMD320)

Number: DMD220
Credits:
3.00
Type: Digital Media

  Total Major-Related Credits 30
Course No.   Semester
Credits
GEN105 Transformative Learning » 3

This course will introduce students to the value of change, personal growth, and transformation. Students will engage in activities designed to stimulate reflective thinking, create a positive personal outlook, and foster “behaviors of success.”

Number: GEN105
Credits: 3.00
Type: General Education

GEN115 Digital Literacy in the Workplace » 3

The objective of this course is to familiarize students with digital technologies as they are being used in the workplace today, and explore how emerging technologies are likely to continue to evolve. Students will be exposed to digital technology fundamentals to better position them to readily adopt common workplace technologies. Students will also learn about security concerns, ethical considerations, digital communications etiquette, and other important concepts related to the use of digital technologies.

Number: GEN115
Credits: 3.00
Type: General Education

GEN125 English Composition I » 3

In this course, students develop their reading comprehension and written communication skills. Different styles of writing are examined as students develop writing proficiency through practice in planning, outlining, drafting, revising and editing. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs.

Prerequisite: Proficiency Examination and/or ACE108

Number: GEN125
Credits: 3.00
Type: General Education

GEN127 English Composition II » 3

This course builds on skills developed in English Composition I by presenting additional writing styles and helping students further refine their writing skills. Research skills and MLA documentation are also introduced. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs.

Prerequisite: GEN125 or permission of Chair

Number: GEN127
Credits: 3.00
Type: General Education

GEN129 Essentials of Public Speaking » 3

Communication skills require good speech habits. Therefore, this course covers organization of thoughts, voice control, diction, and presentation of ideas to a variety of audiences. The art of listening is also studied. Emphasis will be placed on a series of oral presentations in order to acquire and reinforce these skills.

Number: GEN129
Credits: 3.00
Type: General Education

GEN147 College Mathematics » 3

This course will provide complimentary sessions to Foundations of Math in fundamental mathematics. Ratios, percentages, proportions, descriptive statistics, word problems, basic geometry, and an introduction to algebra will be covered. The course provides a sound understanding in basic math concepts necessary for future math courses.

Prerequisite: Proficiency exam and/or ACE106

Number: GEN147
Credits: 3.00
Type: General Education

GEN157 Statistics » 3

This course offers an introduction to basic statistical theory and application. Topics to be discussed in detail include: sampling procedures, finding mean, median, and mode; finding the variance and standard deviation; graphing histograms and bell curves. This course also illustrates how statistics are used in the business world as well as in the media and the benefits and drawbacks of statistical information.

Prerequisite: Proficiency exam and/or ACE106 or permission of Chair

Number: GEN157
Credits: 3.00
Type: General Education

GEN181 Microeconomics » 3

The basic principles of microeconomics, including individual and social choice, specialization and trade, supply and demand, and prices are discussed. The study of scarcity and choice and marginal concepts are examined, and an understanding of command and market economics, private property and factors of production is provided.

Number: GEN181
Credits: 3.00
Type: General Education

GEN183 Macroeconomics » 3

This course covers the basic principles of macroeconomics: money, spending, output and income. Examined are the circular flow of income and spending, money and the banking systems, including the Gross National Product and various price indexes. The problems of unemployment, inflation, and the national debt are examined.

Number: GEN183
Credits: 3.00
Type: General Education

GEN224 Professional Communications and Career Development » 3

This course is designed to provide a culminating experience in business communications and professional development. Covered in this course are advanced English usage essential to written business document creation and oral presentations. Using individual participation and demonstration methods, students will be trained in interviewing techniques and in developing professional demeanors vital to career success.

Prerequisite: GEN127 or permission of Chair.

Number: GEN224
Credits: 3.00
Type: General Education

     
  Total General Education Credits 30
  Electives  
  Business Elective (1) 3
  General Education Elective (1) 3
  Total Elective Credits 6

66 CREDITS REQUIRED FOR GRADUATION