Business

IGTV – The Big New Player in the Media Spectrum

Tuesday, July 17, 2018
IGTV

If change is the only thing constant in the world, it’s most pronounced in social media. We’ve seen more communication and media formats come up in recent years than the preceding century. From Facebook Watch to Twitter’s live broadcasts, and most recently, the launch of IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators.

What is IGTV?

POSTED BY: Roman Sierra, Business Administration Instructor

Google’s Path to Management

Wednesday, April 18, 2018
Google Guest Speaker

As a college preparing students for entry into the regional workforce with highly regarded programs in business and computer technology, it was only natural to have a representative of Google visit The College of Westchester’s campus. Google, one of the most innovative companies in the world, has been expanding its presence in New York City over the past decade and has become one of the biggest tech companies in the world, not just in the internet world, but among all business brands.

POSTED BY: The College of Westchester

52 in 52: Class 13 - Professor Clarizio (Principles of Marketing)

Thursday, April 6, 2017

In late March, I visited with Professor Clarizio’s Principals of Marketing class.  Guest Speaker John Chuhran of NASCAR (National Association for Stock Car Auto Racing), was already speaking when I got there a few minutes late (sorry!), but I quickly caught up with the presentation. 

POSTED BY: Mary Beth Del Balzo, CW President

Brexit: It’s On. U.S. Banks Prepare for the Worst

Wednesday, April 5, 2017

Background

POSTED BY: Jyoti Ruta, Assistant Professor in Business Administration

52 in 52: Class 11 - Ruta

Thursday, March 16, 2017

I was delighted to be invited to observe Professor Jyoti Ruta’s Seminar on Critical Thinking, a senior seminar course.  Every Tuesday, this class participates in a “fishbowl dinner party”, by being assigned to a topic with specific talking points and are provided with extensive research materials that give them all materials necessary to conduct a conversation.  Groups of 4 or 5 take turns covering various portions of the materials. 

POSTED BY: The College of Westchester

Bachelor’s Awareness Day

Wednesday, October 12, 2016

Chairpersons of the different programs at CW spoke to students in their 4th and 5th semester about the benefits of pursuing a Bachelor’s degree. Dr.

POSTED BY: The College of Westchester

Greenburgh Judge Visits CW

Tuesday, November 10, 2015

The Greenburgh Judge visited The College of Westchester to share insights of what it really means to be a Judge and handle several cases every day. Introduction to Business, College Math, and Business Law classes engaged with Hon. Walter Rivera, Court Judge in the Town of Greenburgh covered many important topics involving the daily routine in the court with around 100 cases every day. “My role is to maintain order in the courtroom and remain fair.

POSTED BY: The College of Westchester

The New NY Bridge

Monday, August 17, 2015

As part of the Project Management Class, Professor Paula Cancro took her class to the Tappan Zee Bridge Community Outreach Center and Viewing Platform in Tarrytown. The purpose of the visit was to understand how the construction of a new bridge can involve so many phases and different teams working on a single project. The first span of the new twin-span bridge is scheduled to open in 2016, and the new bridge should be completed in 2018. Prof.

POSTED BY: The College of Westchester

From Soft Drinks to Pet Food

Friday, June 26, 2015

The pet industry is in constant growth and CW students heard the story of an entrepreneur who learned how to grow with his company and how he became passionate about the product he sells. “This is a fun and engaging industry,” said Vito Mileo from Petflow.com, a company that distributes 150 brands of pet food around the country.

 

POSTED BY: The College of Westchester

A Retail Experience

Monday, June 22, 2015

With over 20 years of experience in the retail industry, Jose Cortez has worked for important companies in the sector including Limited Brands. Last month Jose joined JCrew’s Managing Global Sales Audit Operations. Graduated from CW (then WBI) in 1993, Cortez came back to speak to CW students about his experience in the business world.

POSTED BY: The College of Westchester