Business Administration

Work towards your Business Administration BBA degree and drive your career forward.

Bachelor of Business Administration (BBA)
Business Administration – HEGIS Code 0506

The Bachelor of Business Administration Degree in Business Administration offers students a strong and broad business program by integrating courses in management, marketing, finance, technology, and project management. Students will learn applied business skills such as problem solving, decision making, team building and strategic planning. In addition, the BBA program includes a unique Project Management focus that provides specialized skills often desired by employers. BBA students will also focus and develop their newly acquired skills and knowledge during a required Internship. All baccalaureate students will experience a career-oriented curriculum designed to prepare them for a wide variety of business tracks.

 

  • Synthesize Critical Thinking in the Workplace and analysis skills to solve business problems in a real-world context.
  • Explain the impact of business decisions utilizing project management, research, planning and analytical skills.
  • Design a well-orchestrated, cohesive business presentation using oral and written communication skills.
  • Apply fundamental management, leadership and decision-making skills.
  • Prepare a comprehensive business plan.
  • Discuss the basic functions of business: economics, finance, management and marketing.


Course No.   Semester
Credits
ACC107 Financial Accounting I » 3

Students taking Financial Accounting I will be involved in accounting theory and its applications. In addition, there will be an in-depth study of the nature of assets and liabilities such as cash, accounts receivable, accounts payable, short-term investments, inventories, plant and equipment, intangibles and the preparation of financial statements. During the semester, emphasis will be placed on journal entries, posting, preparation of month-end financial statements as well as closing and adjusting entries.

Number: ACC107
Credits:
3.00
Type: Accounting

BUS122 Office Applications: Microsoft Word and PowerPoint » 3

In this course, students will examine the concepts and applications of Microsoft Word & PowerPoint. Students will use these technology tools to create business documents, marketing materials, and develop effective business presentations that will prepare them for today’s information based business environment.

Number: BUS122
Credits: 3.00
Type: Accounting

BUS203 Principles of Management » 3

A thorough study of the most modern management methods. Analyzes the areas of organizing, planning, staffing, directing and controlling the organization. Examines the relationship of individuals in line and staff positions and the nature and interaction of the activities.

Number: BUS203
Credits: 3.00
Type: Accounting

ACC107 Financial Accounting I » 3

Students taking Financial Accounting I will be involved in accounting theory and its applications. In addition, there will be an in-depth study of the nature of assets and liabilities such as cash, accounts receivable, accounts payable, short-term investments, inventories, plant and equipment, intangibles and the preparation of financial statements. During the semester, emphasis will be placed on journal entries, posting, preparation of month-end financial statements as well as closing and adjusting entries.

Number: ACC107
Credits: 3.00
Type: Business Administration

ACC127 Spreadsheet Applications (Excel) » 3

This course introduces Excel spreadsheet concepts using software in the Windows environment. Topics to be covered include: creating the Excel worksheet, formulas, functions, enhancing spreadsheets with graphs and charts, analyzing spreadsheet data (what–if analysis) and working with large worksheets.

Number: ACC127
Credits: 3.00
Type: Business Administration

ACC320 Accounting for Managers» 3
This course provides exposure to topics which include standard cost systems, budgeting, cost volume profit relationships and breakeven analysis. Spreadsheet and quantitative methods are utilized in class to analyze simulated real life business situations applied to modern manufacturing plants and other types of business enterprises.

Number: ACC320
Credits: 3.00
Type: Business Administration

BUS230 Principles of Selling » 3

A practical approach to learning the basic phases of the sales process necessary to become a successful salesperson and employee: approach, demonstration, sales resistance, closing, selling through suggestion, product knowledge and analysis. The course relates the importance of communication to successful living and employment through development of poise, demeanor, style of dress, sales ethics, influencing people, behavior patterns, buying and motives.

Number: BUS230
Credits: 3.00
Type: Business Administration

BUS273 Merchandise Planning, Control & Buying » 3

The principles that govern the movement of merchandise, what sells and what doesn’t are covered in this course. Students will study successful and not so successful products as determined by consumer response, in conjunction with why they were so. Buying decisions, strategies, costs, product margins and profit/loss statements are examined. Evaluation of business opportunities and risk management in conjunction with industry best practices are studied across a variety of well-known stores.

Number: BUS273
Credits: 3.00
Type: Business Administration

BUS275 Event Planning and Promotion » 3

Methods and techniques utilized in planning, organizing, promoting and delivering major events are explored. Students will first examine various aspects of the Business Venture of their choice covering issues ranging from setting objectives and goals, to communication and ultimately management and delivery of the plan. They will complete a term project which will be designed to develop an event either for the college or an external function taking full responsibility for its overall development, communications, forecasting sales, setting up operations, selling tickets and delivering their event to the consumer. Customer service satisfaction and issues will be addressed.

Number: BUS275
Credits: 3.00
Type: Business Administration

BUS279 Customer Service & Relationship Management » 3

Providing excellent customer service is key when it comes to relationship management and customer retention. Students will learn basic greetings and conversation starters, as well as how to maintain a professional presence when dealing with customers. We will look at the correlation between customer service and the increase of sales and revenue. A variety of communication tools will be examined and evaluated to determine what methods may be appropriate in keeping in touch with your client base. The term project will require students to create a Customer Service training manual for a company/industry of their choice.

Number: BUS279
Credits: 3.00
Type: Business Administration

BUS305 Marketing Management » 3

This course will introduce the student to the concepts and skills needed in planning, organizing, operating and controlling a business firm’s total marketing program. Emphasis is placed on considerations necessary for sound marketing management decisions in product development, pricing, demand creation and channel activities of the firm. A global perspective will be introduced to provide an understanding of the effects and opportunities of an interconnected, international marketplace. Experiential exercises and case studies are employed to provide students with the opportunity to develop skills in the evaluation, diagnosis and formulation of marketing strategies and tactics.

Prerequisites: Junior level status and BUS112

Number: BUS305
Credits: 3.00
Type: Business Administration

BUS314 Principles of Finance » 3

This course examines the fundamental financial problems of business. The student becomes acquainted with financial organization and operation. Current and long-term requirements for capital and analysis of capital structure including planning and control, budgeting and forecasting are examined.

Prerequisites: ACC107 or permission of Chair

Number: BUS314
Credits: 3.00
Type: Business Administration

BUS320 Operations Management » 3

This course will familiarize the student with the problems encountered by the operating management of a business enterprise and the methods used to analyze and solve these problems. Topics include forecasting, productivity, quality management, inventory management, capacity planning, scheduling, production planning, and project management, and the introduction of basic problem solving and project management tools.

Prerequisite: Junior level status and GEN305 and GEN115 or DMD101 or NET111

Number: BUS320
Credits: 3.00
Type: Business Administration

BUS325 Management Applications & Theory » 3

This course will provide the framework for understanding concepts and theories related to management across a variety of business sectors including for-profit, not-for-profit, and government-operated organizations. Students will learn how institutions are organized and governed, the role of various employee classes, and the management systems designed for their efficient and effective operation.

Prerequisite: Junior level status or permission of Chair

Number: BUS325
Credits: 3.00
Type: Business Administration

BUS370 Project Management Essentials » 3

The emphasis of this course is on the core competencies of Project Management as defined by PMI (Project Management Institute) and set forth in the Guide to the Project Management Body of Knowledge (PMBOK). Upon introducing the foundational elements of project management, students will gain experience by applying these elements to projects and employing them during the course of a logical project life cycle.

Prerequisite: Junior level status

Number: BUS370
Credits: 3.00
Type: Business Administration

BUS405 The Service Industry: The Changing World of Business » 3

The most significant gains in business management in the 21st century have been in the service industry. Banking, business services, consulting, education, franchising, government, healthcare/hospitals, insurance, leisure industry/hotels, news media, personal services, real estate, restaurants, retail, social services, tourism, and waste disposal are just a few examples of “service industries.” This course explores the characteristics of a service economy, its origins, and its impact on economic development nationally and globally. Dominant service sector businesses and their strategies for success are examined along with relevant service-delivery theories and approaches.

Prerequisites: BUS112 Principles of Marketing and Junior Level Status

Number: BUS405
Credits: 3.00
Type: Business Administration

BUS440 Applied Project Management Concepts » 3

Using project management methodology and various software tools, learners will create a detailed project charter and scope document, communication plan, risk management plan, schedule, and lessons learned based on a case study or actual project.

Prerequisite: BUS370

Number: BUS440
Credits: 3.00
Type: Business Administration

BUS470* BBA Internship » 3

THIS COURSE IS FOR DAY DIVISION STUDENTS ONLY

The Internship is a capstone course involving the culmination project in the Business Administration BBA program. It will provide students an opportunity to demonstrate they have achieved the goals for learning established within the program. The Internship course integrates coursework, knowledge, skills, and practical learning to enable the student to demonstrate a broad mastery of learning across the curriculum for future employability and further career advancement.

Prerequisites: BUS440. The Internship course must be taken in the final two semesters of a student’s degree program.

Number: BUS470
Credits: 3.00
Type: Business Administration

DMD220 Social Media for Marketing & Advertising » 3

This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.

Prerequisites: Approval from Department Chairperson for non-IDMM majors. (Formerly DMD320)

Number: DMD220
Credits: 3.00
Type: Business Administration

DMD420 Digital Marketing & Social Media Analytics » 3

This course will provide students with a detailed perspective and practical experience on digital marketing and social media analytics as used in the contemporary business setting. Topics covered include search engine optimization, search engine marketing, social network marketing, social network targeting, social media analytics, predictive analytics, user-generated content management and marketing, mobile advertising and commerce, CRM strategy along with the concepts of different earned versus paid media, predictive modeling for ad targeting and customer relationship management, measuring and managing product virality, viral product design, native advertising, and engaging the multichannel experience.

Prerequisites: DMD220, GEN157, and BUS112 (Formerly DMD/BUS420)

Number: DMD420
Credits: 3.00
Type: Business Administration

  Total Major-Related Credits 60
     
  *Evening Division students taking their BBA internship will take this over two terms. This course is broken into two courses as listed below:  
BUS470A Preparation Workshop for BBA Internship » 0

THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY

This course is a non-credit workshop which occurs in the term prior to the BBA Internship assignment. The purpose of this workshop is to complete the internship site selection process, which may entail a formal interview with the prospective site supervisor. Students must complete this workshop in order to enroll in the BUS470B - BBA Internship

Prerequisites: The Workshop course must be taken in the final five terms of a student’s degree program and must be completed prior to a student’s enrollment in BUS470B.

Number: BUS470A
Credits: 0.00
Type: Business Administration

BUS470B BBA Internship » 3

THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY

This course is a continuation of BUS470A. The Internship is the capstone course for the BBA in Business Administration degree. Students will be placed in a workplace setting where they will have the opportunity to apply their skills and knowledge to typical tasks they may encounter in actual employment. They will be expected to report to their worksites as if they were employees and will be subject to supervision, coaching, performance feedback, and responsibility for assignments appropriate to their preparation and employee level. Work schedules will be combined with class meetings. These meetings will be jointly conducted by professors from Career Development Services and the General Education department. The purpose of these classes is to reflect upon Internship experiences and assignments, review and discuss journal entries, organize thoughts, ideas and materials for the internship paper, receive and offer support to fellow internship students, gain greater self-awareness of one’s preparation and readiness for work using the project management skill set.

Prerequisites: BUS440 and BUS470A. The internship course must be taken in the final four terms of a student’s degree program.

Number: BUS470B
Credits: 3.00
Type: Business Administration

Course No.   Semester
Credits
GEN105 Transformative Learning » 3

This course will introduce students to the value of change, personal growth, and transformation. Students will engage in activities designed to stimulate reflective thinking, create a positive personal outlook, and foster “behaviors of success.”

Number: GEN105
Credits: 3.00
Type: General Education

GEN115 Digital Literacy in the Workplace » 3

The objective of this course is to familiarize students with digital technologies as they are being used in the workplace today, and explore how emerging technologies are likely to continue to evolve. Students will be exposed to digital technology fundamentals to better position them to readily adopt common workplace technologies. Students will also learn about security concerns, ethical considerations, digital communications etiquette, and other important concepts related to the use of digital technologies.

Number: GEN115
Credits: 3.00
Type: General Education

GEN125 English Composition I » 3

In this course, students develop their reading comprehension and written communication skills. Different styles of writing are examined as students develop writing proficiency through practice in planning, outlining, drafting, revising and editing. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs.

Prerequisite: Proficiency Examination and/or ACE108.

Number: GEN125
Credits: 3.00
Type: General Education

GEN127 English Composition II » 3

This course builds on skills developed in English Composition I by presenting additional writing styles and helping students further refine their writing skills. Research skills and MLA documentation are also introduced. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs.

Prerequisite: GEN125 or permission of Chair

Number: GEN127
Credits: 3.00
Type: General Education

GEN129 Essentials of Public Speaking » 3

Communication skills require good speech habits. Therefore, this course covers organization of thoughts, voice control, diction, and presentation of ideas to a variety of audiences. The art of listening is also studied. Emphasis will be placed on a series of oral presentations in order to acquire and reinforce these skills.

Number: GEN129
Credits: 3.00
Type: General Education

GEN147 College Mathematics » 3

This course will provide complimentary sessions to Foundations of Math in fundamental mathematics. Ratios, percentages, proportions, descriptive statistics, word problems, basic geometry, and an introduction to algebra will be covered. The course provides a sound understanding in basic math concepts necessary for future math courses.

Prerequisite: Proficiency exam and/or ACE106.

Number: GEN147
Credits: 3.00
Type: General Education

GEN157 Statistics » 3

This course offers an introduction to basic statistical theory and application. Topics to be discussed in detail include: sampling procedures, finding mean, median, and mode; finding the variance and standard deviation; graphing histograms and bell curves. This course also illustrates how statistics are used in the business world as well as in the media and the benefits and drawbacks of statistical information.

Prerequisite: Proficiency exam and/or ACE106 or permission of Chair.

Number: GEN157
Credits: 3.00
Type: General Education

GEN181 Microeconomics » 3

The basic principles of microeconomics, including individual and social choice, specialization and trade, supply and demand, and prices are discussed. The study of scarcity and choice and marginal concepts are examined, and an understanding of command and market economics, private property and factors of production is provided.

Number: GEN181
Credits: 3.00
Type: General Education

GEN183 Macroeconomics » 3

This course covers the basic principles of macroeconomics: money, spending, output and income. Examined are the circular flow of income and spending, money and the banking systems, including the Gross National Product and various price indexes. The problems of unemployment, inflation, and the national debt are examined.

Number: GEN183
Credits: 3.00
Type: General Education

GEN224 Professional Communications and Career Development » 3

This course is designed to provide a culminating experience in business communications and professional development. Covered in this course are advanced English usage essential to written business document creation and oral presentations. Using individual participation and demonstration methods, students will be trained in interviewing techniques and in developing professional demeanors vital to career success.

Prerequisite: GEN127 or permission of Chair.

Number: GEN224
Credits: 3.00
Type: General Education

GEN305 Mathematical Concepts and Statistical Applications » 3

This course builds upon the introductory GEN157 Statistics course and offers an introduction to additional statistical concepts and applications. Topics to be discussed in detail include: correlation and regression, sampling distributions and the central limit theorem, estimation using confidence intervals, and hypothesis testing. This course also illustrates how statistics are used in the business world as well as in the media, and the benefits and drawbacks of statistical information.

Prerequisite: GEN157

Number: GEN305
Credits: 3.00
Type: General Education

GEN330 Adult Development and Learning in the Workplace » 3

This course focuses on the adult years as a complex and extraordinarily variable process, rather than as an orderly sequence of predictable stages. Through experiential, interactive processes, this course will explore various theories and philosophies of adult physical, cognitive, and personality development. Attention will also be given to the larger social contexts and the adult’s experience as worker and learner.

Prerequisite: Sophomore Level Status or Permission of Chair.

Number: GEN330
Credits: 3.00
Type: General Education

GEN342 Writing for the Business Professions » 3

This writing seminar is designed for bachelor degree students. Its focus will be on the importance of analysis and interpretation in the business and professional writing process. Students will learn how to write thoughtful, expressive, and well-developed documents for colleagues or management.

Prerequisite: Junior Level Status or Permission of Chair.

Number: GEN342
Credits: 3.00
Type: General Education

GEN363 Conflict, Communication and Resolution » 3

This course will examine how communication can be used to effectively resolve conflicts between people, organizations, and cultures. Conflicts resulting from differences in gender and ethnicity in the contexts of work and personal relationships will also be emphasized. The course will have an interdisciplinary emphasis through the use of cases from history, psychology, sociology, and current events.

Prerequisites: Junior Level Status or Permission of Chair.

Number: GEN363
Credits: 3.00
Type: General Education

GEN421 Business Communications and Research Methods » 3

This course will emphasize the necessary written, oral, and visual communication needed for today’s global business environment. The course is designed to provide a basic understanding of the importance of professionalism in the workplace, especially in the competitive business environment. Both interpersonal skills as well as research skills will be developed throughout the course. Throughout the semester, students will learn how utilizing creative skills and being flexible will be valuable in many career scenarios.

Prerequisites: GEN342 or BUS324, and Junior Level Status, or Permission of Chair.

Number: GEN421
Credits: 3.00
Type: General Education

  Total General Education Credits 45
     
  Electives  
  Open Electives (5) 15
  Total Elective Credits 15

120 CREDITS REQUIRED FOR GRADUATION