Business Administration

Work towards your Business Administration BBA degree and drive your career forward.

This course allows students to explore a variety of industries of interest to them. The structure of the organizations, competitive activity, consumer attitudes as well as the job functions needed to make each successful will be examined. Students will engage in group discussions regarding the importance of the industry to the consumer and the economy. Students will complete this introductory course with a broad knowledge that can be streamlined to a specific industry in courses that follow.

Number: BUS103
Credits: 3.00
Type: Business Administration

This course surveys the general nature of marketing concepts, process, organization, and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing.

Number: BUS112
Credits: 3.00
Type: Accounting

In this course, students will examine the concepts and applications of Microsoft Word & PowerPoint. Students will use these technology tools to create business documents, marketing materials, and develop effective business presentations that will prepare them for today’s information based business environment.

Number: BUS203
Credits: 3.00
Type: Accounting

A thorough study of the most modern management methods. Analyzes the areas of organizing, planning, staffing, directing and controlling the organization. Examines the relationship of individuals in line and staff positions and the nature and interaction of the activities.

Number: BUS203
Credits: 3.00
Type: Business Administration

Students taking Financial Accounting I will be involved in accounting theory and its applications. In addition, there will be an in-depth study of the nature of assets and liabilities such as cash, accounts receivable, accounts payable, short-term investments, inventories, plant and equipment, intangibles and the preparation of financial statements. During the semester, emphasis will be placed on journal entries, posting, preparation of month-end financial statements as well as closing and adjusting entries.

Number: ACC107
Credits: 3.00
Type: Accounting

Number: ACC127
Credits: 3.00
Type: Accounting

This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.

Number: DMD220
Credits: 3.00
Type: Digital Media

A practical approach to learning the basic phases of the sales process necessary to become a successful salesperson and employee: approach, demonstration, sales resistance, closing, selling through suggestion, product knowledge and analysis. The course relates the importance of communication to successful living and employment through development of poise, demeanor, style of dress, sales ethics, influencing people, behavior patterns, buying and motives.

Number: BUS230
Credits: 3.00
Type: Business Administration

Provides the foundation for the contemporary theory and practices relating to the management of people through a behavioral approach. Major attention is devoted to the process of personnel procurement, development and maintenance of human resources. This includes sound practices in selection, training, motivation and compensation of employees.

Number: BUS123
Credits: 3.00
Type: Business Administration

Providing excellent customer service is key when it comes to relationship management and customer retention. Students will learn basic greetings and conversation starters, as well as how to maintain a professional presence when dealing with customers. We will look at the correlation between customer service and the increase of sales and revenue. A variety of communication tools will be examined and evaluated to determine what methods may be appropriate in keeping in touch with your client base. The term project will require students to create a Customer Service training manual for a company/industry of their choice.

Number: BUS279
Credits: 3.00
Type: Business Administration

This course provides exposure to topics which include standard cost systems, budgeting, cost volume profit relationships and breakeven analysis. Spreadsheet and quantitative methods are utilized in class to analyze simulated real life business situations applied to modern manufacturing plants and other types of business enterprises.

Prerequisites: ACC107 or permission of Chair

Number: ACC320
Credits: 3.00
Type: Accounting

This course will introduce the student to the concepts and skills needed in planning, organizing, operating and controlling a business firm’s total marketing program. Emphasis is placed on considerations necessary for sound marketing management decisions in product development, pricing, demand creation and channel activities of the firm. A global perspective will be introduced to provide an understanding of the effects and opportunities of an interconnected, international marketplace. Experiential exercises and case studies are employed to provide students with the opportunity to develop skills in the evaluation, diagnosis and formulation of marketing strategies and tactics.

Prerequisites: Junior level status and BUS112

Number: BUS305
Credits: 3.00
Type: Business Administration

This course examines the fundamental financial problems of business. The student becomes acquainted with financial organization and operation. Current and long-term requirements for capital and analysis of capital structure including planning and control, budgeting and forecasting are examined.

Prerequisite: ACC107 or permission of Chair

Number: BUS314
Credits: 3.00
Type: Business Administration

This course will familiarize the student with the problems encountered by the operating management of a business enterprise and the methods used to analyze and solve these problems. Topics include forecasting, productivity, quality management, inventory management, capacity planning, scheduling, production planning, and project management, and the introduction of basic problem solving and project management tools.

Prerequisite: Junior level status

Number: BUS320
Credits: 3.00
Type: Business Administration

This course will provide the framework for understanding concepts and theories related to management across a variety of business sectors including for-profit, not-for-profit, and government-operated organizations. Students will learn how institutions are organized and governed, the role of various employee classes, and the management systems designed for their efficient and effective operation.

Number: BUS370
Credits: 3.00
Type: Business Administration

Explore the fundamental aspects of law as they pertain to the business world in the Business Law course. Delve into the intricacies of courts, court procedures, torts, and crimes. This foundational knowledge sets the stage for a deeper understanding of business contracts, including their nature, prerequisites, and regulations as governed by the Uniform Commercial Code. Special emphasis is placed on sales contracts, with a comprehensive examination of title transfer and risk allocation. This course provides a strong legal framework essential for navigating the complexities of business transactions and relationships.

Prerequisites: Junior Level Status or Permission of Chair

Number: BUS337
Credits: 3.00
Type: Business Administration

The emphasis of this course is on the core competencies of Project Management as defined by PMI (Project Management Institute) and set forth in the Guide to the Project Management Body of Knowledge (PMBOK). Upon introducing the foundational elements of project management, students will gain experience by applying these elements to projects and employing them during the course of a logical project life cycle.

Prerequisite: Junior level status

Number: BUS370
Credits: 3.00
Type: Business Administration

In the Business Capstone Experience course, students will bring together their business knowledge and skills to create a comprehensive business plan, enabling them to integrate theory and practice while highlighting expertise in strategic planning, market analysis, financial modeling, and more. Through extensive research, critical thinking, and creative problem-solving, students will construct a compelling roadmap for launching and managing a successful business venture. This course will challenge students to think innovatively, make data-driven decisions, and present a well-rounded business plan.

Prerequisites: Senior Level Status

Number: BUS425
Credits: 3.00
Type: Business Administration

This course provides an overview to the field of business analytics, focusing on the application of data-driven insights to inform business decisions. Students will learn foundational concepts, tools, and techniques for collecting, cleaning, analyzing, and interpreting data to extract valuable insights that drive organizational success. The course emphasizes practical skills and critical thinking through hands-on exercises, case studies, and real-world examples.

Recommended: GEN305 or equivalent

Number: BUS435
Credits: 3.00
Type: Business Administration

THIS COURSE IS FOR DAY DIVISION STUDENTS ONLY

The Internship is a capstone course involving the culmination project in the Business Administration BBA program. It will provide students an opportunity to demonstrate they have achieved the goals for learning established within the program. The Internship course integrates coursework, knowledge, skills, and practical learning to enable the student to demonstrate a broad mastery of learning across the curriculum for future employability and further career advancement.

Prerequisites: BUS440. The Internship course must be taken in the final two semesters of a student’s degree program.

Number: BUS470
Credits: 3.00
Type: Business Administration

This course will introduce students to the value of change, personal growth, and transformation. Students will engage in activities designed to stimulate reflective thinking, create a positive personal outlook, and foster “behaviors of success.”

Number: GEN105
Credits: 3.00
Type: General Education