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Business Administration – Management (Online)


Work towards your Business Administration BBA degree online and drive your career forward.

Bachelor of Business Administration (BBA)
HEGIS Code 0506

The BBA in Business Administration – Management is a fully online program that offers students a strong and broad business program by integrating courses in management, marketing, finance, technology, and project management. Students will learn applied business skills such as problem solving, decision making, team building and strategic planning. In addition, this BBA program includes a unique Project Management focus that provides specialized skills often desired by employers. Business Administration – Management students will also focus and develop their newly acquired skills and knowledge through a senior-level capstone course. All baccalaureate students will experience a career-oriented curriculum designed to prepare them for a wide variety of business tracks.

 

  • Design and implement decision-making strategies for project management.
  • Develop marketing policies to identify, attract, and retain the right customers.
  • Develop operations management policies to design reliable supply chains and efficient processes to turn raw materials into final products.
  • Apply business concepts in the business setting and in business case studies.
  • Create a formal digital marketing plan for a business, applying suitable social media channels, knowledge of data analytics, successful e-mail marketing campaign tools, and search engine optimization (SEO) techniques.


Course No.   Semester
Credits
BUS103 Introduction to Business » 3

This course allows students to explore a variety of industries of interest to them. The structure of the organizations, competitive activity, consumer attitudes as well as the job functions needed to make each successful will be examined. Students will engage in group discussions regarding the importance of the industry to the consumer and the economy. Students will complete this introductory course with a broad knowledge that can be streamlined to a specific industry in courses that follow.

Number: BUS103
Credits: 3.00
Type: Business Administration

BUS112 Principles of Marketing » 3

This course surveys the general nature of marketing concepts, process, organization, and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing.

Number: BUS112
Credits: 3.00
Type: Business Administration

BUS122 Integrated Business Applications » 3

In this course, students will examine the concepts and applications of Microsoft Word & PowerPoint. Students will use these technology tools to create business documents, marketing materials, and develop effective business presentations that will prepare them for today’s information based business environment.

Number: BUS122
Credits: 3.00
Type: Business Administration

BUS203 Principles of Management » 3

A thorough study of the most modern management methods. Analyzes the areas of organizing, planning, staffing, directing and controlling the organization. Examines the relationship of individuals in line and staff positions and the nature and interaction of the activities.

Number: BUS203
Credits: 3.00
Type: Business Administration

ACC107 Financial Accounting I » 3

Students taking Financial Accounting I will be involved in accounting theory and its applications. In addition, there will be an in-depth study of the nature of assets and liabilities such as cash, accounts receivable, accounts payable, short-term investments, inventories, plant and equipment, intangibles and the preparation of financial statements. During the semester, emphasis will be placed on journal entries, posting, preparation of month-end financial statements as well as closing and adjusting entries.

Number: ACC107
Credits: 3.00
Type: Accounting

ACC127 Spreadsheet Applications » 3

This course introduces Excel spreadsheet concepts using software in the Windows environment. Topics to be covered include: creating the Excel worksheet, formulas, functions, enhancing spreadsheets with graphs and charts, analyzing spreadsheet data (what–if analysis) and working with large worksheets.

Number: ACC127
Credits: 3.00
Type: Accounting

DMD220 Social Media for Marketing & Advertising » 3

A practical approach to learning the basic phases of the sales process necessary to become a successful salesperson and employee: approach, demonstrThis course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.

Number: DMD220
Credits: 3.00
Type: Digital Media

BUS230 Principles of Selling » 3

A practical approach to learning the basic phases of the sales process necessary to become a successful salesperson and employee: approach, demonstration, sales resistance, closing, selling through suggestion, product knowledge and analysis. The course relates the importance of communication to successful living and employment through development of poise, demeanor, style of dress, sales ethics, influencing people, behavior patterns, buying and motives.

Number: BUS230
Credits: 3.00
Type: Business Administration

BUS123 Human Resources Management » 3

Provides the foundation for the contemporary theory and practices relating to the management of people through a behavioral approach. Major attention is devoted to the process of personnel procurement, development and maintenance of human resources. This includes sound practices in selection, training, motivation and compensation of employees.

Number: BUS123
Credits: 3.00
Type: Business Administration

BUS279 Customer Relationship Management » 3

Providing excellent customer service is key when it comes to relationship management and customer retention. Students will learn basic greetings and conversation starters, as well as how to maintain a professional presence when dealing with customers. We will look at the correlation between customer service and the increase of sales and revenue. A variety of communication tools will be examined and evaluated to determine what methods may be appropriate in keeping in touch with your client base. The term project will require students to create a Customer Service training manual for a company/industry of their choice.

Number: BUS279
Credits: 3.00
Type: Business Administration

ACC320 Accounting for Managers » 3

This course provides exposure to topics which include standard cost systems, budgeting, cost volume profit relationships and breakeven analysis. Spreadsheet and quantitative methods are utilized in class to analyze simulated real life business situations applied to modern manufacturing plants and other types of business enterprises.

Prerequisites: ACC107 or permission of Chair

Number: ACC320
Credits: 3.00
Type: Accounting

BUS305 Marketing Management » 3

This course will introduce the student to the concepts and skills needed in planning, organizing, operating and controlling a business firm’s total marketing program. Emphasis is placed on considerations necessary for sound marketing management decisions in product development, pricing, demand creation and channel activities of the firm. A global perspective will be introduced to provide an understanding of the effects and opportunities of an interconnected, international marketplace. Experiential exercises and case studies are employed to provide students with the opportunity to develop skills in the evaluation, diagnosis and formulation of marketing strategies and tactics.

Prerequisite: Junior level status and BUS112

Number: BUS305
Credits: 3.00
Type: Business Administration

BUS314 Principles of Finance » 3

This course examines the fundamental financial problems of business. The student becomes acquainted with financial organization and operation. Current and long-term requirements for capital and analysis of capital structure including planning and control, budgeting and forecasting are examined.

Prerequisites: ACC107 or permission of Chair

Number: BUS314
Credits: 3.00
Type: Business Administration

BUS320 Operations Management » 3

This course will familiarize the student with the problems encountered by the operating management of a business enterprise and the methods used to analyze and solve these problems. Topics include forecasting, productivity, quality management, inventory management, capacity planning, scheduling, production planning, and project management, and the introduction of basic problem solving and project management tools.

Prerequisite: Junior level status

Number: BUS320
Credits: 3.00
Type: Business Administration

BUS325 Management Applications and Strategy » 3

This course will provide the framework for understanding concepts and theories related to management across a variety of business sectors including for-profit, not-for-profit, and government-operated organizations. Students will learn how institutions are organized and governed, the role of various employee classes, and the management systems designed for their efficient and effective operation.

Prerequisite: Junior level status or permission of Chair

Number: BUS325
Credits: 3.00
Type: Business Administration

BUS337 Business Law » 3

Explore the fundamental aspects of law as they pertain to the business world in the Business Law course. Delve into the intricacies of courts, court procedures, torts, and crimes. This foundational knowledge sets the stage for a deeper understanding of business contracts, including their nature, prerequisites, and regulations as governed by the Uniform Commercial Code. Special emphasis is placed on sales contracts, with a comprehensive examination of title transfer and risk allocation. This course provides a strong legal framework essential for navigating the complexities of business transactions and relationships.

Prerequisites: Junior Level Status or Permission of Chair

Number: BUS337
Credits: 3.00
Type: Business Administration

BUS370 Project Management Essentials » 3

The emphasis of this course is on the core competencies of Project Management as defined by PMI (Project Management Institute) and set forth in the Guide to the Project Management Body of Knowledge (PMBOK). Upon introducing the foundational elements of project management, students will gain experience by applying these elements to projects and employing them during the course of a logical project life cycle.

Prerequisite: Junior level status

Number: BUS370
Credits: 3.00
Type: Business Administration

BUS425 Business Capstone Experience » 3

In the Business Capstone Experience course, students will bring together their business knowledge and skills to create a comprehensive business plan, enabling them to integrate theory and practice while highlighting expertise in strategic planning, market analysis, financial modeling, and more. Through extensive research, critical thinking, and creative problem-solving, students will construct a compelling roadmap for launching and managing a successful business venture. This course will challenge students to think innovatively, make data-driven decisions, and present a well-rounded business plan.

Prerequisite: Senior Level Status

Number: BUS425
Credits: 3.00
Type: Business Administration

BUS435 Business Analytics » 3

This course provides an overview to the field of business analytics, focusing on the application of data-driven insights to inform business decisions. Students will learn foundational concepts, tools, and techniques for collecting, cleaning, analyzing, and interpreting data to extract valuable insights that drive organizational success. The course emphasizes practical skills and critical thinking through hands-on exercises, case studies, and real-world examples.

Recommended: GEN305 or equivalent

Number: BUS435
Credits: 3.00
Type: Business Administration

BUS480 BBA Career Capstone » 3

The capstone course for the BBA in Business Administration degree will require students to apply skills and knowledge learned in the program to a typical project they may encounter in actual employment. Using the criteria outlined below, students will identify a specific topic and prepare a one page description for review and discussion with their faculty advisor. Then they will provide a written proposal outlining recommendations with supporting research, data and documentation. Students will be expected to defend proposals and make final amendments based on feedback and challenges by either an instructor or a review committee. The purpose of this class is to reflect upon learning experiences, demonstrate ability to organize thoughts, ideas and materials for written proposals, receive and offer support to fellow students, accept and handle criticism and gain greater self-awareness of one’s preparation and readiness for work using a project management skill set.

Note: Fulfills capstone requirement for Online students and Evening students with permission of Department Chairperson

Prerequisites: The Capstone course must be taken in the final two semesters of a Day student’s degree program or the final four terms of and Evening or Online student’s degree program.

Number: BUS480
Credits: 3.00
Type: Business Administration

  Total Major-Related Credits 60
Course No.   Semester
Credits
GEN105 Transformative Learning » 3

This course will introduce students to the value of change, personal growth, and transformation. Students will engage in activities designed to stimulate reflective thinking, create a positive personal outlook, and foster “behaviors of success.”

Number: GEN105
Credits: 3.00

GEN115 Digital Literacy in the Workplace » 3

The objective of this course is to familiarize students with digital technologies as they are being used in the workplace today, and explore how emerging technologies are likely to continue to evolve. Students will be exposed to digital technology fundamentals to better position them to readily adopt common workplace technologies. Students will also learn about security concerns, ethical considerations, digital communications etiquette, and other important concepts related to the use of digital technologies.

Number: GEN115
Credits: 3.00
Type: General Education

GEN125 English Composition I » 3

In this course, students develop their reading comprehension and written communication skills. Different styles of writing are examined as students develop writing proficiency through practice in planning, outlining, drafting, revising and editing. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs.

Proficiency Examination and/or ACE108

Number: GEN125
Credits: 3.00
Type: General Education

GEN127 English Composition II » 3

This course builds on skills developed in English Composition I by presenting additional writing styles and helping students further refine their writing skills. Research skills and MLA documentation are also introduced. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs.

Prerequisite: GEN125 or permission of Chair

Number: GEN127
Credits: 3.00
Type: General Education

GEN129 Essentials of Public Speaking » 3

Communication skills require good speech habits. Therefore, this course covers organization of thoughts, voice control, diction, and presentation of ideas to a variety of audiences. The art of listening is also studied. Emphasis will be placed on a series of oral presentations in order to acquire and reinforce these skills.

Number: GEN129
Credits: 3.00
Type: General Education

GEN147 College Mathematics » 3

This course will provide complimentary sessions to Foundations of Math in fundamental mathematics. Ratios, percentages, proportions, descriptive statistics, word problems, basic geometry, and an introduction to algebra will be covered. The course provides a sound understanding in basic math concepts necessary for future math courses.

Prerequisite: Proficiency exam and/or ACE106

Number: GEN147
Credits: 3.00
Type: General Education

GEN157 Statistics » 3

This course offers an introduction to basic statistical theory and application. Topics to be discussed in detail include: sampling procedures, finding mean, median, and mode; finding the variance and standard deviation; graphing histograms and bell curves. This course also illustrates how statistics are used in the business world as well as in the media and the benefits and drawbacks of statistical information.

Prerequisite: Proficiency exam and/or ACE106 or permission of Chair

Number: GEN157
Credits: 3.00
Type: General Education

GEN186 Principles of Economics » 3

This course covers the foundational principles of economics. Macroeconomics, where money, spending, and income intersect, along with microeconomics, focusing on individual choices, trade, and supply-demand dynamics are examined throughout the course. Understand economic challenges, indicators, and decision-making at both national and individual levels are discussed.

Number: GEN186
Credits: 3.00
Type: General Education

GEN250 Ethics and Professionalism » 3

This course will introduce the student to the moral principles and standards that guide behavior in today’s complex society and business. The definition and application of moral philosophies are used to explore ethical decision-making using a case study approach. Economic, legal, and social dimensions are explored along with interpersonal relationships and the development of morality within individual thinking.

Number: GEN250
Credits: 3.00
Type: General Education

GEN305 Data Analytics & Statistical Applications » 3

This course dives deeper into data analysis and the skills necessary for informed decision making while developing a nuanced understanding of the role and impact of data-driven insights. Building upon GEN157 Statistics, this course illustrates how statistics drive decisions in business and media, while understanding their advantages and limitations. Topics include correlation, regression, sampling distributions, central limit theorem, confidence intervals, and hypothesis testing.

Prerequisite: GEN157 or equivalent.

Number: GEN305
Credits: 3.00
Type: General Education

GEN330 Personal & Professional Development » 3

This course focuses on the adult years as a complex and extraordinarily variable process, rather than as an orderly sequence of predictable stages. Through experiential, interactive processes, this course will explore various theories and philosophies of adult physical, cognitive, and personality development. Attention will also be given to the larger social contexts and the adult’s experience as worker and learner.

Prerequisite: Sophomore Level Status or Permission of Chair.

Number: GEN330
Credits: 3.00
Type: General Education

GEN363 Conflict, Communication and Resolution » 3

This course will examine how communication can be used to effectively resolve conflicts between people, organizations, and cultures. Conflicts resulting from differences in gender and ethnicity in the contexts of work and personal relationships will also be emphasized. The course will have an interdisciplinary emphasis through the use of cases from history, psychology, sociology, and current events.

Prerequisite: Junior Level Status or Permission of Chair.

Number: GEN363
Credits: 3.00
Type: General Education

GEN421 Business Communication and Research Methods » 3

This course will emphasize the necessary written, oral, and visual communication needed for today’s global business environment. The course is designed to provide a basic understanding of the importance of professionalism in the workplace, especially in the competitive business environment. Both interpersonal skills as well as research skills will be developed throughout the course. Throughout the semester, students will learn how utilizing creative skills and being flexible will be valuable in many career scenarios

Prerequisite: Junior Level Status, or Permission of Chair

Number: GEN421
Credits: 3.00
Type: General Education

GEN329 Organizational Leadership OR » 3

Explore the principles of effective organizational leadership within the business world. Gain insights into leading teams, fostering innovation, and driving positive change within diverse workplace environments. Develop essential leadership skills that empower students to inspire, motivate, and guide teams toward achieving shared goals.

Prerequisite: Junior Level Status

Number: GEN363
Credits: 3.00
Type: General Education

GEN380 Applied Artificial Intelligence » 3

Delve into the practical applications of artificial intelligence in the Applied Artificial Intelligence course. Explore how AI technologies like machine learning and neural networks are implemented to solve real-world problems across industries such as business, healthcare, finance, and more. Gain hands-on experience and insights into leveraging AI for enhanced decision-making and innovation.

Prerequisite: Junior Level Status or Permission of Chair

Number: GEN380
Credits: 3.00
Type: General Education

  Total General Education Credits 42
     
  Electives  
  Open Electives (6) 18
  Total Elective Credits 18

120 CREDITS REQUIRED FOR GRADUATION

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