Interactive Digital Media and Marketing


Get prepared for a successful career with a BS degree in Digital Media and Marketing.

Bachelor of Science (BS)
Interactive Digital Media and Marketing - HEGIS Code 1009

Use your creativity and savvy and enhance your technical skills to prepare for your career! You can gain hands-on experience using industry-standard software, incorporate design theory and learn workflow efficiencies along with learning to manage digital media. Explore current and emerging technologies that adhere to industry standards and best practices to learn effective design and marketing across many different digital media platforms.

Through your coursework, you will learn how to:
• Support brands, websites, and social media channels through message, design and creative concepts.
• Identify an audience for specific interactive digital and social media platforms.
• Manage search engine optimization (SEO) of digital content and websites.
• Develop digital business strategies and understand current and anticipate future marketing trends.
• Implement analytics tools to track and measure the effectiveness of digital and social media campaigns.

Social Media Certification Within Your Degree
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    The B.S. in Interactive Digital Media and Marketing is designed to prepare and equip students in the entrepreneurial and strategic aspects of interactive digital and social media design, production and utilization for business. A unique combination of project-based studio and lecture courses integrate the creative design process with the production, roll-out, and business analytics of interactive digital and social media.

  • Identify the function and audience for specific interactive digital and social media products in marketing.
  • Understand current, and anticipate future, marketing trends in the uses of interactive digital and social media.
  • Produce professional digital media elements within visual communication solutions for presenting and analyzing information, messages, and ideas that enhance audience interest, interaction and comprehension.
  • Perform within the design and development cycle of a collaborative business environment from needs assessment through conceptualization, design, production, testing, implementation and analysis.
  • Identify and implement contemporary analytics tools to track and measure the effectiveness of digital and social media campaigns.
  • Ascertain and employ effective communication strategies for social networking.
  • Demonstrate a thorough understanding of, and ability to successfully implement, search engine optimization (SEO) of digital content and sites.


Course No.   Semester
Credits
**DMD101 Visual Storytelling » 3

This course is an introduction to digital media concepts and includes discussions of digital media design and development. The course will review current and emerging trends in digital media technologies, career opportunities, and resources. Students will be exposed to a variety of different media applications used in the industry, while learning the value of telling a story through studying design and storytelling in both principle and practice. Various media will be used to render stories from concept to completion, including photography, illustration, computer graphics, storyboarding, and collage.

Number: DMD101
Credits: 3.00
Type: Digital Media

DMD107 Digital Design and Graphics » 3

This course combines concepts and practical skills in the field of digital imaging. Building skills and understanding in the execution of typography, color theory, aesthetics, design thinking, and creative problem solving best practices. Students will explore digital image formats, creation, storage, manipulation, color layout and the elements of design required for web pages, interface design, and printed media. Students will plan, execute and layout professional level projects using a full range of digital technology.

Number: DMD107
Credits: 3.00
Type: Digital Media

DMD123 Digital Video and Effects » 3

After Effects is the desktop standard for compositing and creating 2D/3D animation and stunning special effects for film, video, digital media and the Web. Students will create motion graphics in a timeline environment and blend together video, still imagery, audio, text, and time based effects. Some of the topics to be discussed include digital compression, output formats, color correction and manipulation, title design, key framing, masks, layers and mattes.

Prerequisite: DMD107 or DMD113 or permission of Chair

Number: DMD123
Credits: 3.00
Type: Digital Media

DMD150 Publishing Design & Layout » 3

This course concentrates on graphic design process, research and concept development. Typography, layout, design quality, and construction for the commercial market will be covered. Topics include page layout, fundamentals of type, importing, creating graphics, fonts, color, styles, generating and placing text, and object linking and embedding.

Number: DMD150
Credits: 3.00
Type: Digital Media

DMD160 Web Page Development I » 3

This course will concentrate on both Dreamweaver and the hypertext markup language, HTML. Students will learn to incorporate images and format text in a desirable, aesthetic fashion. Students will also learn design concepts such as creating form elements, building lists and hot links, and using CSS (Cascading Style Sheets) for styling and layout. This course will stress the proper use of design techniques and tactics learned in prerequisite courses to formulate exciting, cohesive websites designed to be both user friendly and attractive.

Prerequisite: DMD107 or permission of Chair

Number: DMD160
Credits: 3.00
Type: Digital Media

DMD165 Digital Animation & Motion Graphics » 3

Students will use industry-standard software to create 2-dimensional vector animations for use on the web, broadcast and other digital media applications. The basic principles of animation and UI/UX design will be incorporated for application and use in the digital media fields.

Prerequisite: DMD107 or permission of Chair

Number: DMD165
Credits: 3.00
Type: Digital Media

DMD175 Foundations of Interactive Design » 3

This course is an introduction to the software engineering design process which is to identify the problem, research the problem, develop possible solutions, select the best possible solution(s), code prototypes and/or models, test and evaluate, communicate the solutions, and redesign. Students will develop these basic skills through the use of a graphical programming language, allowing them to build a foundation and understanding of this process before moving on to the syntax and semantics of a particular high-level programming language in future courses.

Number: DMD175
Credits: 3.00
Type: Digital Media

This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.

Prerequisites: Approval from Department Chairperson for non-IDMM majors.
(Formerly DMD320)

Number: DMD220
Credits: 3.00
Type: Digital Media

HTML5 is the newest major revision of the HTML web language standard, offering flexibility, ease-of-coding, and powerful new features. This course covers using HTML (Hypertext Markup Language) and JavaScript to produce powerful interactive Web content. This course will also cover CSS3 (Cascading Style Sheets), which offers more sophisticated properties and elegant solutions for styling and animating elements. JavaScript is an essential language for some of the features of HTML5, and students will learn the basic use of JavaScript, JQuery and the new HTML5 JavaScript APIs.

Prerequisite: DMD175 or permission of Chair

Number: DMD227
Credits: 3.00
Type: Digital Media

This course will cover basic and intermediate concepts and practices of graphic design. The topics covered will include image and page composition, layout, text, and color theory. Projects will include ad design, corporate identity, newsletter/paper and magazine layout.

Prerequisites: DMD107, and DMD150 or permission of Chair

Number: DMD250
Credits: 3.00
Type: Digital Media

The course will cover user interface design principles, task and user analysis, interface design methods, user interface evaluation and usability testing. The course offers strategies to design which bridge the gap between functionality and usability and introduces students to some of the unique challenges of designing within the realm of a digital, interactive medium. The course examines ways in which the features and functions of a product get translated into something people find usable, useful, and desirable.

Prerequisite: Junior level standing and for non DM majors, or permission of Chair.

Number: DMD310
Credits: 3.00
Type: Digital Media

This course will provide students with a detailed perspective and practical experience on digital marketing and social media analytics as used in the contemporary business setting. Topics covered include search engine optimization, search engine marketing, social network marketing, social network targeting, social media analytics, predictive analytics, user-generated content management and marketing, mobile advertising and commerce, CRM strategy along with the concepts of different earned versus paid media, predictive modeling for ad targeting and customer relationship management, measuring and managing product virality, viral product design, native advertising, and engaging the multichannel experience.

Prerequisites: DMD220, GEN157, and BUS112
Formally DMD/BUS420

Number: DMD420
Credits: 3.00
Type: Digital Media

This course covers how to develop applications for mobile platforms. The course will enable students to conceptualize, design, build, and implement engaging mobile applications. Students will build on the skills that they have acquired from the prerequisite courses by using their knowledge of interactive design and development, as well as interface design and usability. Differences between mobile and desktop computing will be investigated, sample mobile apps will be dissected, and tool suites for the development of mobile software will be covered.

Prerequisites: DMD227 and DMD310

Number: DMD410
Credits: 3.00
Type: Digital Media

The Internship is a capstone course involving the culmination project in the Digital Media BS program. It will provide students an opportunity to demonstrate they have achieved the goals for learning established within the program. The Internship course integrates coursework, knowledge, skills, and practical learning to enable the student to demonstrate a broad mastery of learning across the curriculum for future employability and further career advancement. This internship is an opportunity for the student to gain valuable experience in a production and management environment that will enable the student to acquire a hands-on professional perspective in design, technology, networking, organization and strategy.

Prerequisite: BUS370. The Internship course must be taken in the final two semesters of a student’s degree program.

Number: DMD470
Credits: 3.00
Type: Digital Media

This course brings together many of the theories and applications introduced throughout the Bachelor’s in Digital Media degree program. The course affords students the opportunity to apply all of the acquired knowledge and skills necessary for them to perform effectively in the entrepreneurial and strategic aspects of digital media design and production. Students will prepare themselves to assume challenging roles in which design strategy and tactics can be used as tools for strategic change.

As design and production savvy managers and entrepreneurs, they will soon be contributing towards the growth and change in professional industries. As is consistent with a culminating experience, this course will draw upon and test competencies developed in previous courses. Students will be required to demonstrate an awareness of prominent issues in their chosen fields. On their paths toward the completion of a senior studio project, students will employ and refine their evolving skills of research, analysis, explanation, persuasion, and presentation with their project and its message.

Number: DMD480
Credits: 3.00
Type: Digital Media

This course surveys the general nature of marketing concepts, process, organization and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing.

Number: BUS112
Credits: 3.00
Type: Business Administration

In this course, students will examine the concepts and applications of Microsoft Word & PowerPoint. Students will use these technology tools to create business documents, marketing materials, and develop effective business presentations that will prepare them for today’s information based business environment.

Number: BUS122
Credits: 3.00
Type: Business Administration

This course will introduce the student to the concepts and skills needed in planning, organizing, operating and controlling a business firm’s total marketing program. Emphasis is placed on considerations necessary for sound marketing management decisions in product development, pricing, demand creation and channel activities of the firm. A global perspective will be introduced to provide an understanding of the effects and opportunities of an interconnected, international marketplace. Experiential exercises and case studies are employed to provide students with the opportunity to develop skills in the evaluation, diagnosis and formulation of marketing strategies and tactics.

Prerequisites: Junior level status and BUS112

Number: BUS305
Credits: 3.00
Type: Business Administration

The emphasis of this course is on the core competencies of Project Management as defined by PMI (Project Management Institute) and set forth in the Guide to the Project Management Body of Knowledge (PMBOK). Upon introducing the foundational elements of project management, students will gain experience by applying these elements to projects and employing them during the course of a logical project life cycle.

Prerequisite: Junior level status

Number: BUS370
Credits: 3.00
Type: Business Administration

  Total Major-Related Courses 57
     
  *Evening Division students taking their BS internship will take this over two terms. This course is broken into two courses as listed below:  

THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY

This course is a non-credit workshop which occurs in the term prior to the Digital Media Internship assignment. The purpose of this workshop is to complete the internship site selection process, which may entail a formal interview with the prospective site supervisor. Students must complete this workshop in order to enroll in the DMD470B - Internship

Prerequisite: The Workshop course must be taken in the final five terms of a student’s degree program and must be completed prior to a student’s enrollment in DMD470B.

Number: DMD470A
Type: Digital Media

DMD470B Digital Media BS Internship » 3

THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY

This course is a continuation of DMD470A. The Internship is the capstone course for the BS in Digital Media degree. Students will be placed in a workplace setting where they will have the opportunity to apply their skills and knowledge to typical tasks they may encounter in actual employment. They will be expected to report to their worksites as if they were employees and will be subject to supervision, coaching, performance feedback, and responsibility for assignments appropriate to their preparation and employee level. Work schedules will be combined with class meetings. These meetings will be jointly conducted by professors from Career Development Services and the General Education department. The purpose of these classes is to reflect upon Internship experiences and assignments, review and discuss journal entries, organize thoughts, ideas and materials for the internship paper, receive and offer support to fellow internship students, gain greater self-awareness of one’s preparation and readiness for work using the project management skill set.

Prerequisites: BUS370 and DMD470A. The Internship course must be taken in the final four terms of a student’s degree program.

Number: DMD470B
Type: Digital Media

     
  **DMD101 course satisfies the General Education requirement  
Course No.   Semester
Credits
GEN105 Transformative Learning » 3

This course will introduce students to the value of change, personal growth, and transformation. Students will engage in activities designed to stimulate reflective thinking, create a positive personal outlook, and foster “behaviors of success.”

Number: GEN105
Credits: 3.00
Type: General Education

GEN125 English Composition I » 3

In this course, students develop their reading comprehension and written communication skills. Different styles of writing are examined as students develop writing proficiency through practice in planning, outlining, drafting, revising and editing. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs

Prerequisite: Proficiency Examination and/or ACE108

Number: GEN125
Credits: 3.00
Type: General Education

GEN127 English Composition II » 3

This course builds on skills developed in English Composition I by presenting additional writing styles and helping students further refine their writing skills. Research skills and MLA documentation are also introduced. In addition to regular class meeting times, Day Division students are required to participate in a ten-week Writing Lab component which counts as ten percent of the grade for English Composition. For the Day Division, the Writing Lab is graded as Pass or Fail.

Note: Writing Lab is not required in the Evening division or for fully online programs.

Prerequisite: GEN125 or permission of Chair

Number: GEN127
Credits: 3.00
Type: General Education

GEN129 Essentials of Public Speaking » 3

Communication skills require good speech habits. Therefore, this course covers organization of thoughts, voice control, diction, and presentation of ideas to a variety of audiences. The art of listening is also studied. Emphasis will be placed on a series of oral presentations in order to acquire and reinforce these skills.

Number: GEN129
Credits: 3.00
Type: General Education

GEN147 College Mathematics » 3

This course will provide complimentary sessions to Foundations of Math in fundamental mathematics. Ratios, percentages, proportions, descriptive statistics, word problems, basic geometry, and an introduction to algebra will be covered. The course provides a sound understanding in basic math concepts necessary for future math courses.

Prerequisite: Proficiency exam and/or ACE106

Number: GEN147
Credits: 3.00
Type: General Education

GEN157 Statistics » 3

This course offers an introduction to basic statistical theory and application. Topics to be discussed in detail include: sampling procedures, finding mean, median, and mode; finding the variance and standard deviation; graphing histograms and bell curves. This course also illustrates how statistics are used in the business world as well as in the media and the benefits and drawbacks of statistical information.

Prerequisite: Proficiency exam and/or ACE106 or permission of Chair

Number: GEN157
Credits: 3.00
Type: General Education

GEN193 Studio Art/Drawing » 3

This is a studio class covering design in principle and practice. Students will learn-by-doing developing artistic skills needed for success in today’s computer age. Various media will be used to render still life, emulations, and the human figure. The use of perspective, proportion, shading, highlighting, and color will be examined and developed through studio work.

Number: GEN193
Credits: 3.00
Type: General Education

GEN195 Color Theory & Design » 3

This course will examine the principles of color theory and design. Students will gain an understanding of color relationships, as well as learn to identify and analyze the principles and elements of design. Emphasis is placed on color relationships, visual impact, as well as the psychological and symbolic uses of color. Students will utilize these theories and principles in the creation of their own unique designs through creative hands-on projects. In addition, students will also develop their comprehension of 3D space, light, materials and texture. Students will discover the power and effect of color, two-dimensional design, and three-dimensional design on an audience.

Number: GEN195
Credits: 3.00
Type: General Education

GEN224 Professional Communications and Career Development » 3

This course is designed to provide a culminating experience in business communications and professional development. Covered in this course are advanced English usage essential to written business document creation and oral presentations. Using individual participation and demonstration methods, students will be trained in interviewing techniques and in developing professional demeanors vital to career success.

Prerequisite: GEN127 or permission to Chair.

Number: GEN224
Credits: 3.00
Type: General Education

GEN241 Interpersonal and Group Dynamics » 3

This course examines the human dynamics in organizations, focusing on individuals and small groups within them. Students will learn a wide range of interpersonal skills needed to succeed in most business occupations. In addition, students will learn how to identify group goals, understand the different needs of group members, accomplish group tasks, and effectively communicate within groups.

Number: GEN241
Credits: 3.00
Type: General Education

GEN250 Ethics and Professionalism » 3

This course will introduce the student to the moral principles and standards that guide behavior in today’s complex society and business. The definition and application of moral philosophies are used to explore ethical decision-making using a case study approach. Economic, legal, and social dimensions are explored along with interpersonal relationships and the development of morality within individual thinking.

Number: GEN250
Credits: 3.00
Type: General Education

GEN330 Adult Development and Learning in the Workplace » 3

This course focuses on the adult years as a complex and extraordinarily variable process, rather than as an orderly sequence of predictable stages. Through experiential, interactive processes, this course will explore various theories and philosophies of adult physical, cognitive, and personality development. Attention will also be given to the larger social contexts and the adult’s experience as worker and learner.

Prerequisite: Sophomore Level Status or Permission of Chair.

Number: GEN330
Credits: 3.00
Type: General Education

GEN342 Writing for Business Professions » 3

This writing seminar is designed for bachelor degree students. Its focus will be on the importance of analysis and interpretation in the business and professional writing process. Students will learn how to write thoughtful, expressive, and well-developed documents for colleagues or management.

Prerequisite: Junior Level Status or Permission of Chair.

Number: GEN342
Credits: 3.00
Type: General Education

GEN363 Conflict, Communication and Resolution » 3

This course will examine how communication can be used to effectively resolve conflicts between people, organizations, and cultures. Conflicts resulting from differences in gender and ethnicity in the contexts of work and personal relationships will also be emphasized. The course will have an interdisciplinary emphasis through the use of cases from history, psychology, sociology, and current events.

Prerequisite: Junior Level Status or Permission of Chair.

Number: GEN363
Credits: 3.00
Type: General Education

GEN370 Consumer Behavior & Culture » 3

This course will introduce the concepts of consumer behavior and decision making. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer purchasing decisions. It will explore the concept of culture and introduce various models of culture, as well as the affects they have on consumer behavior. Finally, the course will discuss and review how consumer buying behavior and its cultural variations differ across the world.

Prerequisite: BUS112

Number: GEN370
Credits: 3.00
Type: General Education

GEN421 Business Communications and Research Methods » 3

This course will emphasize the necessary written, oral, and visual communication needed for today’s global business environment. The course is designed to provide a basic understanding of the importance of professionalism in the workplace, especially in the competitive business environment. Both interpersonal skills as well as research skills will be developed throughout the course. Throughout the semester, students will learn how utilizing creative skills and being flexible will be valuable in many career scenarios.

Prerequisites: GEN342 or BUS324, and Junior Level Status, or Permission of Chair.

Number: GEN421
Credits: 3.00
Type: General Education

GEN431 Writing for the Internet » 3

The purpose of this course is to provide practical guidance in writing purposeful and effective content for online media. Students will be exposed to effective writing styles of all types including news, feature articles, opinion articles, online story forms such as Q&A, list of articles or listicles, combinations of text, images and graphics or charticle, and marketing content.

Prerequisite: GEN224

Number: GEN431
Credits: 3.00
Type: General Education

  Total General Education Credits 51
 
  General Education Electives
  General Education Electives (4) 12
  Total Elective Credits 12

120 CREDITS REQUIRED FOR GRADUATION