Business Administration – Management/Marketing

Associate Degree in Applied Science (AAS) – (On-ground) HEGIS Code 5004

The Business Administration – Management/Marketing Associate Degree program helps to develop the skills needed for success in business. Real world knowledge and experience is shared in all courses. Students are challenged in basic disciplines such as Management, Marketing, Selling and Finance leading up to a course in Business Applications requiring development of a business plan. Elective tracks in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music and Sports Management offer students an opportunity to explore various areas of interest. Credits can be transferred to the bachelor’s program.

 

 

The School of Business offers associate and bachelor level programs through the Departments of Accounting and Business Administration. Each department has a well-defined curriculum, which is designed to equip graduates with academic skills and job-specific knowledge and experience. Students are strongly encouraged to pursue internships at the associate level; bachelor students complete internships if required by their program of study. A variety of business and general education courses are offered to students so that they become well-rounded graduates.

Each department attracts faculty who are not only successful practitioners but also talented professors. Learning through experience is the cornerstone of each academic program. Students are presented with real life problems to address using newly developed, course-related skills. Student learning is also shaped by the inclusion of local professionals in each program as guest lecturers, panelists, internship supervisors or mock clients. The School of Business offers students a chance to compete as either a business generalist or specialist by providing a relevant, career-specific course of study designed to position each student for career success.

James Mcgee James McGee, J.D., MA, MS, BA
Associate Professor
Chairperson, Business Administration




    Graduates of the Associate Business Administration Management/Marketing program should be able to:
  • Identify the basic functions of business: economics, finance, management and marketing.
  • Recognize the business decision-making process.
  • Identify a comprehensive business plan.
  • Model oral and written communication skills to engage an audience with a coherent business presentation.
  • Demonstrate critical thinking and analysis skills to comprehend business problems in a real-world context.
  • Relate business problems in a real-world context using writing skills.


    Semester
Credits
     
  Business Electives  
  Business Electives (3) 9
  Total Business Elective Credits (3) 9
     
  Electives  
  Electives (1) 3
  Total Elective Credits 3
     
  Electives: (4 required) Three of the four must be Business (BUS) courses. Selection may be either from one of the recommended offerings or a combination of all courses listed below. Other electives may be selected when appropriate and approved by the Department Chairperson.  
     
Course No. Offerings in Entertainment, Music, & Sports Management Semester
Credits
BUS253 Entertainment, Music & Sports Marketing 3
BUS255 Entertainment, Music & Sports Management 3
BUS275 Event Planning & Promotion 3
     
  Offerings in Fashion/Retail Merchandising  
BUS271 Visual Merchandising & Retailing 3
BUS273 Merchandise Planning, Control & Buying 3
BUS275 Event Planning & Promotion 3
     
  Offerings in Hotel & Resort Management  
BUS261 Front Office Operations & Reservations Systems 3
BUS263 Hotel/Resort Strategic Marketing 3
BUS275 Event Planning & Promotion 3
     
  Offerings in Finance  
BUS150 Business Law 3
BUS216 Money and Banking 3
BUS245 Investments and Personal Finance 3

66 CREDITS REQUIRED FOR GRADUATION


AAS Business Administration - Management/Marketing Federal Program Disclosure Information - Day Division
AAS Business Administration - Management/Marketing Federal Program Disclosure Information - Adult Division