School of Business
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AAS - Business Management / Marketing
The Business Administration - Management/Marketing Associate Degree program helps to develop the skills needed for success in business. Real world knowledge and experience is shared in all courses. Students are challenged in basic disciplines such as Management, Marketing, Selling and Finance leading up to a course in Business Applications requiring development of a business plan. Course offerings in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music and Sports Management offer students an opportunity to explore various areas of interest. Credits can be transferred to the bachelor's program.


Course Requirements



Course # Business/Major CoursesSemester Credits
BUS103 Introduction to Business Ventures 3
BUS112 Principles of Marketing 3
BUS203 Principles of Management 3
BUS214 Principles of Finance 3
BUS230 Principles of Selling 3
BUS280 Business Applications and Leadership 3
OFT115 Emerging Information Technology 3
OFT122 Office Applications: Microsoft Word & PowerPoint 3
OFT127 Spreadsheet Applications (Excel) 3
ACC107 Financial Accounting I 3
Business Electives (3) 9
Elective (1) 3

General Education Courses
GEN125 English Composition I 3
GEN127 English Composition II 3
GEN129 Oral Communications 3
GEN147 College Mathematics 3
GEN157 Statistics 3
GEN181 Microeconomics or
GEN183 Macroeconomics 3
GEN224 Professional Communications and Career Development 3
ACE110 Transformative Learning 3

66 CREDITS REQUIRED FOR GRADUATION


Program Disclosure

Click here for Day Division Program Disclosure information
Click here for Adult Division Program Disclosure information

"The College of Westchester prepares its students to graduate with a Bachelor's of Business Administration Degree and/or an Associate's Degree and thereby allows them to successfully enter many diverse business enterprises by providing them with the most cutting edge skills. President Calvin Coolidge once said "the business of America is business." Now, more than ever our job market needs educated business leaders. Our graduates are equipped to enter the job market with understandings relating to current trends, relevant theories and contemporary methods in order to meet the challenges of today's business world. A supportive learning environment enables our students to develop specific technical skills through internships while assisting all of our graduates in attaining their professional goals."

JAMES MCGEE
Chairperson, Business Administration
Associate Professor
J.D., Western New England College School of Law
M.S., Iona College
James McGee
"As an experienced educator who shares a background in banking, real estate, and law, I am convinced that both my knowledge and experience are valuable in a business learning environment. Any time an individual chooses to advance his/her education, the benefits of doing so are immeasurable. His interest in continuing to learn serves to secure his future while, simultaneously, improving that of his family, the community in which he lives, as well as all of society. Becoming a lifelong learner is the key to staying ahead of the learning curve while also strengthening one's ability to contribute as a leader in a rapidly changing world. It is my firm belief that any student who makes a serious commitment to his education is making a lifetime investment working toward a goal which will always hold him in good stead."
Course # Business/Major Courses Semester Credits
BUS103 Introduction to Business Ventures 3
BUS112 Principles of Marketing 3
BUS203 Principles of Management 3
BUS214 Principles of Finance 3
BUS230 Principles of Selling 3
BUS280 Business Applications and Leadership 3
OFT115 Emerging Information Technology 3
OFT122 Office Applications: Microsoft Word & PowerPoint 3
OFT127 Spreadsheet Applications (Excel) 3
ACC107 Financial Accounting I 3
Business Electives (3) 9
Electives (1) 3
     
General Education Courses
GEN125 English Composition I 3
GEN127 English Composition II 3
GEN129 Oral Communications 3
GEN147 College Mathematics 3
GEN157 Statistics 3
GEN181 Microeconomics or 3
GEN183 Macroeconomics 3
GEN224 Professional Communications and Career Development 3
ACE110 Transformative Learning 3
     
Suggested Electives
Offerings in Entertainment, Music, & Sports Management
BUS253 Entertainment, Music & Sports Marketing 3
BUS255 Entertainment, Music & Sports Management 3
BUS275 Event Planning & Promotion 3
     
Offerings in Fashion/Retail Merchandising
BUS271 Visual Merchandising & Retailing 3
BUS273 Merchandise Planning, Control & Buying 3
BUS275 Event Planning & Promotion 3
     
Offerings in Hotel, Resort Management
BUS261 Front Office Operations & Reservation Systems 3
BUS263 Hotel/Resort Strategic Marketing 3
BUS275 Event Planning & Promotion 3
     
Offerings in Finance
BUS150 Business Law 3
BUS216 Money and Banking 3
BUS245 Investments and Personal Finance 3
     
Other Electives
ACC229 Fraud and Forensics 3
ACC230 Not for Profit Accounting 3
BUS123 Human Resources Management 3
BUS151 E-Commerce Retailing 3
BUS220 Advertising 3
BUS277 Business Etiquette/Customer Service 3
BUS301 Internship Business Administration 3
GEN370 Consumer Behavior and Culture 3
     
66 CREDITS REQUIRED FOR GRADUATION