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Intensive Accounting Electives BUS112 Principles of Marketing This course surveys the general nature of marketing concepts, process, organization and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing. BUS216 Money and Banking This course examines the historical aspects of the banking system and the important role of the Federal Reserve System. Through a study of the internal operations and regulations of banking institutions, the student will gain knowledge of the effects of banking on the economy. Topics to be discussed are the functions of savings banks, commercial banks, investment companies, credit agencies and foreign currency. BUS220 Advertising An introductory study of advertising as a vital element in successful marketing programs. Examines planning, executing and evaluating results of advertising programs within the framework of advertising campaign strategy. Prerequisite: BUS112 BUS230 Principles of Selling A practical approach to learning the basic phases of the sales process necessary to become a successful sales-person and employee: approach, demonstration, sales resistance, closing, selling through suggestion, product knowledge and analysis. The course relates the importance of communication to successful living and employment through development of poise, demeanor, style of dress, sales ethics, influencing people, behavior patterns, buying and motives. Prerequisite: BUS103 BUS123 Human Resources Management Provides the foundation for the contemporary theory and practices relating to the management of people through a behavioral approach. Major attention is devoted to the process of personnel procurement, development and maintenance of human resources. This includes sound practices in selection, training, motivation and compensation of employees. Prerequisite: BUS103 or MED101 BUS214 Principles of Finance This course examines the fundamental financial problems of business. The student becomes acquainted with financial organization and operation. Current and long-term requirements for capital and analysis of capital structure including planning and control, budgeting and forecasting are examined. Prerequisite: ACC107 BUS245 Investments and Personal Finance This course presents a survey of the basic principles of investment including the relevant aspects of personal and business finance. Stocks and bonds, mutual funds, taxes, security bonds, security markets and real estate investing are examined. MMT150 Publishing Design & Layout (InDesign)This course concentrates on graphic design process, research and concept development. Typography, layout, design quality, and construction for the commercial market will be covered. Topics include page layout, fundamentals of type, importing, creating graphics, fonts, color, styles, generating and placing text, and object linking and embedding. OFT117 Presentation Graphics (PowerPoint) Students will learn the concepts of a graphic application that will allow them to turn their facts, concepts, and their ideas into professional presentations. By completing projects using PowerPoint for Windows, the students will create presentations that will include the following: word processing, outlining, graphing, drawing and clip art as well as slide transition and animation. Prerequisite: OFT115 or MMT101 or NET111 OFT233 Database Applications (Access) Investigation and application of advanced database concepts will be covered including database administration, database technology, and selection and acquisition of database management systems. Through the introduction of Microsoft Access, the students will complete an in-depth practicum in database applications, including database design, relational tables, queries, forms and reports. Prerequisite: OFT115 or NET111 or MMT101 |