Students will learn how to translate ideas into clear and concise business communications. Coursework will highlight the importance of analyzing writing purpose and selecting the appropriate stance, vocabulary, style, and format. Tone and audience will receive particular attention. Writing assignments will be project-based and require students to apply writing and communication theories to the development and delivery of effective business texts.
Prerequisites: GEN342 and Junior Level Status or Permission of the Department Chairperson.
Number:
GEN421
Credits:
3.00
Type:
General Education
Program:
Accounting BBA
Business Administration BBA
School:
School of Business