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Principles of Selling

A practical approach to learning the basic phases of the sales process necessary to become a successful salesperson and employee: approach, demonstration, sales resistance, closing, selling through suggestion, product knowledge and analysis. The course relates the importance of communication to successful living and employment through development of poise, demeanor, style of dress, sales ethics, influencing people, behavior patterns, buying and motives.

Prerequisite: BUS103 or permission to waive

Number: 
BUS230
Credits: 
3.00
Type: 
Business Administration
Program: 
Business Administration BBA
School: 
School of Business