The elements of product, price, promotion and place are applied to the Hotel/Resort offerings. Students will examine a variety of popular hotels and resorts to understand who they appeal to and why. This course will require students to develop a marketing plan focusing on product mix, new product development and concepts as well as consumer likes and dislikes. The importance of diversity, pricing and consumer needs is examined. (See Note 2)
Number:
BUS263
Credits:
3.00
Type:
Business Administration