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Entertainment, Music & Sports Marketing

The elements of product, price, promotion and place are applied to the EMS offerings. Students will examine teams, groups and individuals to understand what sells and what doesn’t. This course will require students to develop a marketing plan for a field of their choice, focusing on product mix, new product development and concepts as well as consumer attitudes. Students will explore bringing products and services to market and where possible actually do so. (See Note 2)

Number: 
BUS253
Credits: 
3.00
Type: 
Business Administration